Kind regards sends city dweller to the yard internship
On the «Vom Milchbuur» portal, Swiss dairy farmers showcase their products and farm stores. A map allows users to find the nearest dairy farms and see what they have to offer.
How can you get a young, urban target group to discover farm stores near them? On behalf of Swissmilk, Freundliche Grüsse sends comedian Charles Nguela and scooter pro Benjamin Friant to the organic farms Gründelematt and Combe d'Humbert for a farm internship.
In doing so, the urban influencers accompany the production process of local products all the way from the pasture to the farm store. As urbanites, Nguela and Friant are interested in sustainability and local products and want to find out how the farm products are really created. In the process, they don't shy away from critical questions and learn to mow, milk and produce butter and cheese from fresh milk.
The videos are teased on Swissmilk's Facebook page and link to the interactive map on the Landing pagewhere to find the farm stores in the vicinity.
Responsible at Swissmilk: Nicole Schläppi (project management), Michaela Schwarz, Martin Böni, Ronny Kupferschmid, Nina Westerhoff. Responsible at Friendly regards: Pascal Deville, Samuel Textor (Creative Direction), Alain Aebersold, Nadine Mojado (Art Direction), Grégoire Vuilleumier (Text/Concept), Maude Mahrer (Graphics/Illustration), Stefanie Schmid, Selina Steffen (Consulting). Film production: Tasty Pictures, Fröhlich (Director), Lea Fee (Executive Producer). Photo: 7Pictures.
