Friendly Greetings creates international business campaign for UBS
What feels familiar in the domestic market becomes second nature in international business dealings with UBS as well. UBS communicates this new sense of boundlessness through a typography campaign that visually unites both worlds.
As soon as a Swiss company engages in foreign trade activities, the cooperation and support of an experienced and knowledgeable partner is crucial. With specialists in Singapore, Hong Kong, New York and Frankfurt as well as new, innovative and comprehensive solutions for payment, hedging and financing, UBS is the market-leading partner.
With the support of UBS, the world of markets is moving closer together. This is where Friendly Greetings comes in with its new campaign: In various compound terms, a familiar font is combined with a font that is foreign to us - visually breaking down barriers directly.
The new campaign will be promoted with numerous animated and static measures - including on social media channels, as display ads, e-screen spots and advertisements in trade journals - to make UBS's international business known to a broad audience of business clients.
Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Key Initiatives & Creative Assets), Markus Egloff (Project Manager Key Initiatives & Creative Assets), Markus Suter (Project Manager Marketing Corporate & Institutional Clients), Larissa Mörgeli (Project Manager Digital Marketing), Juan Colmenero (Project Manager Content Marketing). Responsible at Friendly regards: Pascal Deville, Samuel Textor (Creative Direction), Res Matthys, David Elmiger, Greg Vuilleumier-Küng (Text/Concept), Hekuran Abdyli (Art Direction), Maude Mahrer (Graphics), Selina Steffen, Stefanie Schmid (Consulting).
