Friendly greetings: When Rivella knocks on the window
To mark the launch of the new Grapefruit flavor, Rivella and Freundliche Grüsse are launching a refreshing social media campaign featuring evocative images: The target audience is in for a surprise at home. A Rivella grapefruit tree grows right outside their windows and on their balconies, letting them experience the summery flavor firsthand.
The spot tells the story of a Piaggio delivery truck that whizzes through Switzerland with a grapefruit tree on the back of the truck, bringing good cheer. Instead of fruit, the tree carries Rivella grapefruit bottles. The branches grow from the street directly to the windows and balconies. This way, the surprised Rivella consumers can harvest and enjoy the bottles.
The concept and implementation come from the Zurich agency Freundliche Grüsse, which handles Rivella's social media and promotions mandate. The playout with teaser, video and further posts started on Tuesday on Facebook and Instagram.
Responsible at Rivella: Rahel Burri (Brand Manager), Andri Freyenmuth (Head of Brand Management & Sponsoring/Events). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Jasmine Segginger (consulting), Janine Sonderegger, Berni Brungs, (text/concept), Mara Schwegler (art direction), Isabelle Schmid (digital director). Film production: Marty/Trezzini.
