Kind regards sensitized for Swiss Olympic
In Switzerland, too, instances of inappropriate behavior in sports occur every year. The current awareness campaign by Freundliche Grüsse for Swiss Olympic aims to draw attention to stressful situations and encourages those affected to report incidents.
Many young athletes have big goals and give everything to achieve them. But in training, limits are sometimes exceeded. For example, through excessively hard training methods or psychological pressure. It is no different in the locker room or in competition: Young people become victims of bullying, sexual harassment or discriminatory and unfair treatment. Those affected tend to make such incidents taboo instead of addressing them. Certainly also due to the uncertainty of not knowing whom to turn to.
The Zurich agency Friendly Greetings has taken on this difficult topic for the second time and now carries out the campaign launched in the fall of 2021 which uses emotional images and statements to look into the inner life of those who suffer.
The sharp headlines are deliberately structured in two parts. While everything seems fine in the first part, the second part gets to the heart of the problems. A text structure that is emblematic of the common perception of the outside world and the personal tragedies that take place behind it.
The campaign is not only intended to raise awareness, but also to provide initial assistance. On the one hand, with the reference to the Content Hub, where anyone can find comprehensive information about where to get support and assistance. In addition, the website shows examples and situations in which it is important to talk to someone about it. On the other hand, reference is made to the Swiss Sport Integrity reporting office, where those affected can report grievances directly and, if desired, anonymously.
The campaign can be seen throughout Switzerland on posters, social media and on the Swiss Olympic website from Monday.
Responsible at Swiss Olympic: Selina Wyss (Project Management), Marc Schumacher (Head of Marketing & Communication), Franziska Wehrle (Head of Communication), Samuel Wyttenbach (Head of Values), Andres Trautmann (Employee Values). Responsible at Friendly regards: Marion Schwager, Pascal Deville, Samuel Textor (overall responsibility), Sarah Winker (consulting), Christian Stüdi (text), Mara Schwegler (art direction); Dominik Locher (graphics). Production: Mygosh. Photography: Dylan Moore.
