Friendly greetings: Guerrilla math and emoji puzzles - school is this much fun
School subjects are boring? Not at all. With its learning platform evulpo, Freundliche Grüsse is using guerrilla marketing campaigns to show that there’s another way.
The Swiss learning platform Evulpo conveys school material adapted to the curriculum - and has recently expanded its offering with new learning material and additional functions. To drum up public support for this, the agency Freundliche Grüsse has now used Evulpo to bring the school material to the target groups. With guerrilla actions, which should show that mathematics can also be fun. The streets and public spaces became the setting for various math problems - or "street mathematics.
Grafitti artist turns house walls into puzzles
For example, in collaboration with graffiti artists, house walls became emoji puzzles, familiar from social media, now in the real world. At the same time, numbers were transformed into math problems all over the city. As a finale, Evulpo transformed the Swiss Mill Tower in Zurich in the evening into an oversized emoji arithmetic puzzle that was on display for almost two hours. Passers-by could enter the solution online, but also on news portals that reported on the campaign. With success: So far, around 2,000 people have solved the puzzle via online news portals alone.
Responsible at Evulpo: Nadine Mojado, Nicole Orlandi, Sabrina Schmidli, Anne-Sophie Jentgens. Kind regards: Pascal Deville, Samuel Textor, Marion Schwager, Morris Lötscher, David Elmiger, Laura Leuenberger, Marion Schwager.
