Friendly greetings for Franke: taps as individual as their owners
The trend towards individualization makes the kitchen a place where you can express your own personality. Franke's stainless steel taps are available for every taste. Friendly Greetings presents the topic with a humorous campaign.
A man has a screaming fit. The reason: the plumber wants to fit a round tap in his home. And this despite the fact that the resident has furnished his home with square-shaped furnishings down to the last absurd detail. Fortunately, the solution is quickly at hand: the Mythos model from Franke, whose outlet pipe has a right angle - exactly to the taste of our discerning customer. And so the story has a happy ending.
With this staging, the Zurich agency Freundliche Grüsse dramatizes Franke's message: "There's a stainless steel tap for every taste". The company is launching a campaign to draw attention to its wide range of stainless steel taps. In addition to the design aspect, functionality also plays a decisive role. For example, there are models for particularly small kitchens or semi-professional taps with a flexible shower hose.
The campaign focuses on the film and three key visuals. There is also a brochure, numerous social media assets and display ads. They link to a landing page that is designed as a "tap finder" and is intended to help users quickly and easily find the perfect tap for their own requirements.
Responsible at Franke Home Solutions: Rahel Güttler (Global Head of Marketing), Matti Koukka (Marketing & Exhibition Specialist). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Norihito Iida (art director), Res Matthys, Bernie Brungs (text/concept), Mara Schwegler, Remo Wyss (graphics), Jasmine Segginger, Andrea Aegerter, Käthy Känzig (consulting), Isabelle Schmid (digital director), Film production: TallyHo!, director: Tom Kolinski, camera: Pascal Walder. Production key visuals: Ikon Productions, photography: Gianni Antoniali.
