Cheeky image campaign from Family for Peak Punk
The sports food brand Peak Punk has a clear mission. With sustainably produced products, they want to prove that sports food can also do without artificial additives. This is also conveyed by the Family campaign.
While the previous communication measures focused mainly on athletes, the jointly developed campaign strategy is now aimed at a broader target group. This is because "non-athletes" can also use Peak Punk as a healthy alternative to sugary snacks.
The campaign developed by Family does not aim to please everyone. But with its polarizing subjects, it fits the brand like a glove. In line with its claim "No bullshit inside," the brand communicates the way it sees fit.
The 35 subjects for out-of-home, digital-out-of-home and the accompanying social media campaign have been on display throughout German-speaking countries since Monday.
Responsible at Peak Punk: Roger Wehrli (founder), Thomas Künzler (founder), Remo Sturzenegger (graphics & web). Responsible at Family: Claudio Catrambone (Executive Creative Director), Alexandra Niggeler (Account Director), Marion Gwerder, Severin Binkert (Art Direction) Marc Ambühl, Mery Wunderlin (Editor).
