Franz&René shows the small and big pleasures for Vaudoise
Since 2023, Vaudoise has relied on the brand promise "Inspired. Through you.". The continuation of the image campaign focuses on the cooperative insurance model. Franz&René is responsible for the nationwide 360-degree campaign.
The aim of cooperative insurance is to return part of the profits to the policyholders. But how do you show policyholders what real added value a cooperative insurance company like Vaudoise offers? Because "cooperative" quickly sounds technical - it is more convincing to make the concrete benefits visible.
The campaign shows little episodes from the everyday lives of insured persons - with a wink and in bright colors. The focus is on the little - or big - pleasures that you can afford thanks to the cooperative premium discount. The style remains entirely in the recognizable visual language of Vaudoise: humorous, concise, likeable.
Three different commercials show different moments in the lives of people from different target groups. They are the main faces of a comprehensive 360-degree approach that is present on all relevant channels. The recurring visual element is a symbol for profit sharing: the green speech bubble as a balloon - a festive symbol for the principle of returning profits to policyholders.
Strong national presence
The campaign is present in all three language regions of Switzerland - with 20-second TV commercials, billboard advertising both online and offline, on the web as display and video ads and on various social media formats. Two megaposters in Bern and a "full branding" presence in Zurich round off the campaign. The measures are complemented by other eye-catching placements such as pause ads on TV and branding walls on various news portals.
Responsible at Vaudoise Insurance: Véronique Oliveira (Responsable Communication & Branding), Marine Lintanf (Responsable Brand Communication), Lâl Razlikli (Brand Communication Manager), Marc Bertoli (Head of Brand Design), Estelle Payot (Social Media Manager). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Client Direction & Digital), Eric Kohler (Art Direction), Tobias Bühlmann (Texts & Concept), Yannic Sommer (Motion & Graphic Design), Stéfanie Flückiger (Motion & Graphic Design), Ema Langenegger (Graphic Design). Production & Media: Producer: Christopher Novak (Pumpkin Film), Director: Eric van den Hoonaard, Photographer: Yves Bachmann, Music: SixièmeSon, Sound: JingleJungle, 3D: Mécanique Générale, Media: Mindshare. Social Media: Up to you.
