Franz&René points out the energy label when buying a new car
To raise the profile of the energy label when buying a new car, Franz&René has designed a campaign for Energie Schweiz in which the generation of the future has the say.
The campaign focuses on a curious, self-confident "little" personality who is looking for the right energy-friendly vehicle for her at the dealership. With the message "When you choose a car, you choose it for her," the spot advocates a sustainable purchasing decision. In this way, the coming generation should always be considered when making a purchase.
Interested parties can visit the website Consumption catalog.ch compare over 3,000 models easily and find their energy-friendly dream car. A purely digital media plan with OLV, Facebook, Google, native ads, and DOOH at gas stations picks up the target group from "on the road" throughout Switzerland in three languages.
Responsible at SwissEnergy: Chantal Purro (Head of SwissEnergy Campaigns), Jean-Marc Geiser (Mobility Specialist), Thomas Weiss (Energy Efficient Transport Specialist), Viviane Winter (Mobility Specialist). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Jörn Kohlschmidt (Senior PR Manager), Yoann Cosson (Creative Direction), Gianluca Terzini (Art Direction), Aline Windler (Graphic Designer). Production: Christopher Novak, Rocket Film (Producer), Yves Bachmann (Photographer), Hastings (Sound).
