Franz&René presents us with a choice for Groupe Mutuel
For Groupe Mutuel's premium campaign this year, Franz&René created six different ad concepts centered on making the most of one's time.
The campaign uses six animated subjects to point out to the public that time can be better used than marveling at a seemingly endless video: namely, with a quote request at Groupe Mutuel.
Visibly different
The animated 3D subjects have the insurer's unmistakable sense of humor and bring a breath of fresh air into the rather monothematic communication forest of health insurance companies. In focus: the premium, which is prominently visible on all subjects.
Pure digital
With targeted OLV distribution to increase awareness, accompanied by dynamic display banners and programming, the subjects are distributed nationally and in three languages, and are intended to reach the appropriate target audience in each case with subregional geotargeting. In addition, there is a DOOH plan targeted at the most important pedestrian zones at Swiss train stations.
Responsible at Groupe Mutuel: Stephane Andenmatten (Store Manager, Deputy Director), Jean-Philippe Pignat (Marketing Manager), Novella Bellonia (Digital Marketing Manager), Tiziana D'Onofrio (Customer Lifecycle Marketing Manager). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Cristina Mollard (Senior Campaign Manager), Jörn Kohlschmidt (Senior PR Manager), Tatiana Python (Manager), Yoann Cosson (Creative Direction), Gianluca Terzini (AD), Aline Windler (Graphic Designer), Sven Jungo (Graphic Designer). Production: El Chivo Peludo (3D), Raphael Walser (Motion), E-dialogue (DCO display).
