Franz&René starts an election for HES-SO without participants
Every two years, HES-SO organizes internal elections to give students and staff a voice on important issues at the university. A humorous digital campaign by Franz&René aims to ensure that seats on the participatory bodies do not remain vacant.
Although elections are a great opportunity to change one's school, they ail from low candidacy and voter turnout. To convince more, Franz&René brings chairs to life through animations or illustrations that will be broadcast every week from December 8, 2020 to March 26, 2021.
The illustrations and animations of the digital campaign were produced by the agency itself. The result is a playground to tell the story of a society in which the only actors at the polls are empty chairs, whose programs, ideas and debates are correspondingly characterized by emptiness.
The campaign will be shown via owned media and HES-SO's various social media channels.
Responsible at HES-SO: Anne Dörig (communications specialist), Marianne Tellenbach (consultant). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Directeur de clientèle & spécialiste digital), Tatiana Python (Conseillère), Yoann Cosson (Creative Director), Sven Jungo (Motion & Graphic Designer).
