Foundry and Liqid focus on smart money
Foundry has added Liqid as a new client. A recent campaign for the Smart Money Portfolios highlights the benefits of the digital wealth management platform for individual investors.
Liqid positions itself as an uncomplicated way for private investors to diversify their portfolio. The integration of private equity in the smart money portfolios is particularly emphasized. Under the claim "Join the smart Money", the campaign focuses on the advantages of asset management solutions. The headlines pick up on the versatility of the smart money portfolios, and the steady line "This is smart money" positions Liqid as a pioneer in digital asset management.
The measures have been available since the beginning of February on high-reach online media and publications such as the Business Week, the Daily Mirror or the Handelsblatt to see. AI-supported processes were also used to create the assets.
Responsible at Liqid: John Hein (Head of Marketing), Tim Hrymon (Creative Operations Manager), Sampo Hänninen (Creative Director). Responsible for Foundry: Lennart Frank (Creative Direction Concept & Copy), Anke Heyser Ramos (Account Management), Marcos Sequeira (Art Direction), Leon Marenbach (Senior Copywriter), Louis Bouteille (Motion Design), Gregor Wollenweber (Production), Sacha Moser (Brand Strategy).
