Foundry creates sound oasis for Sennheiser in the middle of the festival hustle and bustle
At the "Vivid Sydney" festival, the Mirrorbox provided a contrast to the many lights and loud music. The immersive sound installation, which was designed to calm visitors, was created by Foundry for Sennheiser's global "Hear More" campaign.
The Mirrorbox was an experimental retreat in the middle of the festival action. In three rooms, visitors could experience how sound influences perception and contributes to relaxation. An AI-supported system customized the acoustic experience, while lighting effects and vibrating elements made the sound tangible. The soundscape was developed with MassiveMusic, including solfeggio frequencies, which are said to have a calming effect.
The concept proved to be a crowd puller: Long queues formed for three weeks. The campaign was also a commercial success - according to figures, the Sennheiser Momentum 4 became the best-selling headphones on Amazon during the festival. Recognition also came in the form of a Gold Award for Best Sponsorship Activation at the IFEA Pinnacle Awards 2024.
Responsible at Sennheiser: Anne Claire-Costes (VP Global Marketing and Portfolio Management Sennheiser at Sonova Group), Jessika Petrusch (Director Global Brand and Content), Jonas Bikov (Senior Manager Global Shopper Marketing), Paul Hughes (Director Global PR, Influencers & Partnerships), Jonas Steene (Global Content Manager), Ashlea Vallance (Marketing Manager). Responsible at Foundry: Sacha Moser (Lead Creative Direction), Nitin George (Creative Direction Concept & Copywriter) Alexander Brown (Strategy), Eva Lutterbuese (Account Management), Frederik Samuel (Art Director), Marta Kosiorek (Account Manager), Nishant John (Copywriter), Christian Wirz (Art Director), Marcos Sequeira (Art Director), Gregor Wollenweber (Production).
