Zurich Airport Campaign: ZRH Expands Content and Format

The Zurich Airport campaign is entering its next phase: Following last year’s successful launch, the Zurich-based creative agency Inhalt und Form has developed six new ad concepts that consistently build on the airport’s positioning as a versatile shopping and leisure destination.

ZRH as the Creative Foundation of the Zurich Airport Campaign

The focus remains on the striking use of the airport code ZRH. The characteristic use of concise language and the visual references to the world of aviation continue to ensure high brand recognition and strengthen the campaign’s brand identity in the long term. According to the press release, the new visuals specifically expand on the existing concept and add additional everyday services.

Cross-channel presence throughout the customer journey

As in the first phase of the campaign, the follow-up phase will also be rolled out across multiple channels. DOOH, social media, public transit advertising, and owned media ensure that the messages remain visible throughout the customer journey and specifically create new opportunities for visits.

According to Inhalt und Form, the expansion demonstrates how flexible and sustainable the underlying campaign concept is and how it can be continuously updated with new content without losing any of its clarity or conciseness.

Responsible at Zurich Airport: Commercial Marketing and Retail Landside Departments

Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Senior Art Director), Mato Bilic (Motion Designer), Dario Brazerol (Copywriter), Berivan Günüc (Project Manager), Severin Spitzli, Curdin Montalta (Media Publisher); Dominik Baur / Fotostudio Baur (Director / Photographer), Adina Zwahlen (Photo Assistant / Digital Operator), Chris Reist (Camera / Lighting Assistant)