Filmgerberei produces image film for Swissflex
Filmgerberei has produced a new promotional video for the Graubünden-based eyewear brand Swissflex. The video showcases the technical sophistication and modular frame system of the prescription and sports eyewear manufactured in Maienfeld.
The family business of skiing celebrity Mauro Caviezel produces prescription and sports glasses that fit perfectly in everyday life as well as in extreme sports. A modular frame system enables outstanding personalization and an individually adapted fit for unique wearing comfort. To make this visible, Filmgerberei has created a new image film that plays with the individual parts of the glasses and visual elements from the world of optics.
Focus on modular production
The film shows the entire cosmos of modular production: from shapes and colors to end pieces and nose bridges to the countless possible combinations that enable individual styles and the perfect fit for every face. The film thus underlines the brand's core values: Perfect Fit, Modular Individuality, 100% Swiss Made.
The glasses are manufactured 100% in Switzerland. Accordingly, the film was shot directly in the Swissflex factory in Maienfeld. The models in front of the camera: the Caviezel family themselves.
Responsible at Swissflex: Mauro Caviezel, Markus Caviezel (Owner), Responsible at the film tannery: Marike Löhr (Producer), Balz Chen (Concept, Screenplay), Alun Meyerhans (Screenplay, Director), Silvio Gerber (DOP), Sarah Luo (Edit), Silvan Wacker (VFX), Lea Filadoro (Sound Design), Levin Schnider (Color Grading), Flavio Gerber (Executive Producer)
