Film tannery: new spot for cosmetics start-up Fehh
Beautiful skin is healthy skin—under this motto, Filmgerberei is releasing a new commercial for Fehh that features no professional actresses or products.
The Swiss start-up Fehh discloses all ingredients in its care products and thus wants to create transparency and trust. Now, appropriately, there is the first commercial, which is deliberately not intended to be a classic beauty advertisement - but shows beauty in the feeling of self-acceptance.
Fehh stands for Femme Étoile Homme Humain - for gender-free skin care. The message: beautiful skin is healthy skin, in which the person feels good. Filmgerberei has now translated this message into a commercial that, instead of cosmetics in the studio, is intended to capture moments of self-confidence and a sense of well-being. Instead of products, people are shown with self-expression and tenderness. Instead of dermatological jargon, a poem pays homage to love for oneself and healthy beauty from within. The film tannery has deliberately not cast actors:inside, but has approached people from different environments directly.
Responsible at Filmgerberei: Alun Meyerhans (Concept/Direction); Azra Djurdjevic (Producer/Copywriting); Pamela Polanco (Line Producing); Flavio Gerber (Executive Producer); Silvio Gerber (DoP); Lea Filadoro (Editing/Dramaturgy); Tereza Caballero Hernández (Production Design); Svenja Steurer (Styling); Manuela Porcelli (Hair & Make Up); Jürgen Kupka (Grading); Pablo Nouvelle (Composition). Responsible for Fehh: Cecilia Etterlin (CEO); Gian Grundböck (Innovation); Florian Grundböck (Developer).
Here go to the video.
