Movies from Outdoor for Arosa Lenzerheide: Big brains book online
If you’re smart and book online, you’ll be the first on the slopes—instead of standing in line at the ticket counter. At least, that’s the message of the new video campaign developed by Filme von Draussen for Arosa Lenzerheide.
In the tourism destinations, guests will not only save time but also money when buying lift tickets online. To publicize the new price model, Arosa Lenzerheide has initiated the "Be smart. Book online." campaign.
Zurich-based film production company Filme von Draussen has translated the idea into a series of video spots that run online as well as on TV, e-boards and e-panels. In order to ensure an audience-appropriate approach, the spots were declined for the target groups of sportspeople, connoisseurs and families.
Responsible at Arosa LenzerheideStefan Reichmuth. Responsible for films from outsideTom Malecha (creative direction); Kevin Feuz, Halil Kesselring (camera). PhotographyRainer Eder.
