Films by Draussen for Bächli Bergsport: a declaration of love for the mountain summer
The Zurich-based agency has developed a video campaign for Bächli Bergsport that celebrates summer in the mountains.
From skiing and snowshoeing to climbing and hiking - mountain sports are a seasonal business. To send a signal to all outdoor enthusiasts at the start of the summer season, mountain sports provider Bächli Bergsport commissioned films from Draussen to develop a summer campaign.
At the heart of the campaign is the online video "Thank you, summer," an emotional declaration of love for the warm season. The film is flanked by target group-specific spots such as "What is trail running all about?" or "What is bouldering all about?" The content bracket is formed by the perennial campaign claim "We live mountain sports," also developed by Filme von Draussen.
The campaign is extended into the print area, the associated photo production was also carried out by Filme von Draussen and implemented graphically internally by Bächli Bergsport.
Responsible at Bächli Bergsport: Jan Maurer (Marketing Manager), Gernot Böttinger (Digital Marketing & Project Management). Responsible at Filme von Draussen: Tom Malecha (concept, camera & photo), Stefan Dux (camera & editing), Elias El-Ameri (camera assistance).
