Ferris Bühler sends agents into retirement
Ferris Bühler Communications has once again sent Martin Langanke, the Daniel Craig lookalike, to La Val Hotel & Spa. This time, the Thurgau native is enjoying his «retirement» there, as can now be seen in a TV commercial airing on SRF channels and in a digital campaign.
Since 2019, Ferris Bühler Communications has been responsible for the PR work and since 2021 holistically for the marketing of La Val Hotel & Spa in Brigels GR. The agency has already been using the Daniel Craig lookalike Martin Langanke as a recognizable story element since 2020. For the current winter season, Ferris Bühler Communications is continuing the successful story around the world's most famous agent.
In the TV commercial, the Thurgau native, who had already officially doubled Daniel Craig, appears for the third time for Hotel La Val. In the latest video from the Baden-based agency, however, he skips all hustle and bustle and devotes himself to his well-deserved retirement - inspired by the end of the Craig era with the latest Bond film.
The video can currently be seen on SRF 1, SRF 2 and SRF info as well as on various OOH screens in the greater Zurich area and on social media channels.
Responsible at La Val Hotel & Spa: Reto Engler (host). Responsible at Ferris Bühler Communications: Anina Meier (Realization/Production), Elisabeth Zirk (Creation/Media), Ferris Bühler (Strategy/Creation). Film/Photo: Ervin Bedeli, Loren Bedeli (Light&Magic Productions).
