Wanderlust for Basel
Kreisvier is developing a summer campaign for Basel Tourism that is intended to whet the appetite for a city trip.
Why travel far away when there is so much to discover in Switzerland - in Basel to be precise? Here, guests can stroll like on the Italian Riviera, marvel at architecture like in New York and observe animals almost like on a safari somewhere in Africa. In cooperation with the Basel agency kreisvier, a cross-media campaign has been created that shows exactly this colorful, cheerful attitude to life that defines the Basel summer. The visual and text language is clear, direct and makes you want to go on vacation, preferably right away, preferably in Basel. The integrated hashtag #thisisbasel already gives a little preview of the city's future communication: as a fun-loving place that is so much more than the Swiss stronghold for art and culture. The current campaign will be seen in the coming weeks in various print and online media, and of course in social media.
Responsible at Basel Tourismus: Christoph Bosshardt (Head of Marketing & Sales). Responsible at Kreisvier: Alexandra Kellenberger, Bigna Bornhauser (consulting); Ann-Kathrin Vogel, Amaru Eslava, Alessandro Mattarelli, Simon Näf, Jaqueline Geist, Bianca Kury, Aline Franklin (concept/creation); Cédric Merkli (photography); Thomas Fuchs/Die Filmemacherei (film production).
