Felber, Kristofori and SIX make paying easier
Digitalization leads us to believe that, in the future, life will run automatically with the tap of a finger or the click of a mouse. In SIX’s campaign for the new QR invoice, Felber, Kristofori, and MyGosh present three short stories that highlight the pitfalls of digitalization.
From the end of June 2020, the new QR-bill will build bridges from the analog to the digital world, replacing all previous payment slips. The Swiss QR Code, which contains all relevant information about the biller and bill recipient, is intended to make payments simpler, more convenient and more efficient.
Digitalization affects all areas of life
Digitalization is a topic that is currently affecting practically all areas of everyday social life. It often gives the impression that everything will work automatically in the future and that it will practically take care of our lives and work by itself. However, the reality is different. Digitalization ensures that we are constantly learning new things and that we have to deal with new things. And this is what the campaign for the QR-bill, developed by Rudy Felber and Ralph Halder and produced by Ilonka Galliard, aims to dramatize.
Simple-numbers.ch
With an online campaign consisting of video clips and banners as well as advertisements in selected media, the Swiss population is being made aware of the new QR-bill with immediate effect.
All video clips, banners and advertisements lead to the Microsite Einfach-zahlen.ch. Among other things, the Swiss population can find out what the new QR-bill looks like, how it works and what advantages it offers. An explanatory video shows how easy it is to pay the QR-bill.
Responsible at SIXNino Thommen (Head Marketing Banking Services); Gabriel Juri (Marketing & Communications Banking Services). Responsible at Felber, KristoforiRudy Felber (overall responsibility); Ralph Halder (Halder Record, creative direction); Nicole Schranz (art direction/design); Valmir Selmani (web development & digital production). Responsible at MyGoshIlonka Galliard, Natali Sussman, Lamar Hawkins (Executive Producers); Antoine Tinguely, Laurent Fauchère (Directors); David Baumann (Cinematographer); Monika Lundholm (Photography); Fanny Vuattoux, Tanya Weber (Producers).
