Fastr and Hochspannung develop first campaign for Finpact
The two Zurich agencies Fastr and Hochspannung came out on top in an agency evaluation at Finpact in June 2024 and were awarded the contract to develop the first broad-based awareness and sales campaign.
The University of St.Gallen spin-off Finpact is active in the field of modern investments and relies on state-of-the-art technology and highly intuitive investment advice that has been specially developed for the needs of the 50+ generation.
What should you do with large sums that you have saved or have unexpectedly made available through an inheritance or capital withdrawal? With this question, the advertisements draw attention very specifically to Finpact's range of modern investments for the 50+ generation. The answer: Don't leave it lying around without a plan - it's better to relax and let the capital work for you.
Finpact has the answer to the easiest way to do this and offers an intuitive investment planner on its website that delivers a customized investment proposal in just 4 minutes - fast, uncomplicated and tailored to the individual needs of the 50+ generation.
The advertising campaign will run from September with a focus on online and mobile. A highlight in the media mix are the three short ten-second spots on SRF immediately before the news magazine "10 vor 10".
Customer: Finpact.ch. Overall responsibility: Fastr and high voltage communication. Photography: Christian Grund, BMR Photographers.
