Fastr relies on Swiss origin and pioneering spirit for 21Shares
About seven years ago, 21Shares listed the first crypto ETP on the Swiss stock exchange—and in doing so, shook up the traditional investment world. Now, the company is highlighting its origins and expertise with a new branding campaign—developed by the Zurich-based agency Fastr.
Since launching its first crypto ETP, 21Shares claims to have become the largest provider in this area. The company's products are now listed on 13 exchanges and the business model has been imitated worldwide.
To emphasize its own pioneering role and its trustworthy Swiss origins, 21Shares is now focusing on a new image campaign. Fastr was commissioned to develop a campaign that appeals to both the financial sector and private investors. The focus is on 21Shares' deep expertise and its comprehensive research base, which sets the company apart from other providers. At the same time, its Swiss origin is presented as a sign of quality - in a market in which trust plays a central role.
The campaign is currently present both online and offline in the Zurich financial and investment sector.
