Farner promotes "ÖV" with ÖV
During the lockdown, Franz Hohler wrote a play called "ÖV" for the Bernhard Theater. Farner launched a creative campaign in the ÖV or VBZ look for the Zurich theater.
Franz Hohler has collected the small and big stories that life writes in his scenes "ÖV". Where else do the most diverse people meet and spend time so close together than on public transport? Absurd acquaintances and heartwarming episodes take a loving and funny look at us.
Farner developed a large-scale poster and ad campaign promoting the piece of public transport with the familiar color codes of the VBZ streetcar lines.
In addition, irritation posters were hung at selected locations advertising the new "Bernhard Theater" stop, where the small and large dramas of public transport will take place in the coming weeks.
Responsible at Bernhard Theater: Esther Friedrich, Hanna Scheuring. Responsible at FarnerMarkus Gut (Partner, Head of Farner Branding&Change), Fabian Bertschinger (Creative Director Farner Branding).
