Farner launches Merci radio campaign for the SBB Transport Police
Farner is shining a spotlight on the important work of the SBB Transport Police. In this employer branding campaign, personal messages of thanks are sent via radio directly to the officers of the SBB Transport Police.
Anyone traveling by train in Switzerland feels safe. This feeling is no coincidence, as the SBB Transport Police provide round-the-clock security on trains and at stations.
In the current campaign for the SBB transport police, Farner is thanking the police officers in an unusual campaign. Under the motto "Doing great things deserves great recognition", the SBB police officers received dozens of personal thank-you messages instead of the usual deployment reports. These were radioed by passers-by from two police cars that were specially positioned for the campaign at Zurich main station.
The appreciative action was documented on film to draw attention to the vacancies at SBB Transportpolizei.
Multimedia distribution
The Merci police radio campaign at the main station was staged on social media - from Instagram to TikTok and LinkedIn - to share it with a wide audience. Location-based mobile targeting - Amyo - and data-specific target group marketing - MattoGroup - were used to address the police officers in a targeted manner.
Recruiting Ads emphasize work-life balance
In addition to the appreciative campaign, the campaign focuses on the attractive working conditions at SBB Transportpolizei: SBB police officers benefit from family-friendly arrangements and flexible shifts. More room for personal needs creates a positive working atmosphere and more satisfied employees.
Responsible at SBB: Corinne Kuhn, Yves Rüegg, Stephanie Rudin, Stephanie Escher. Responsible at Farner Consulting: Philipp Skrabal, Mathias Kröbl, Claudia Vydrzel, Roger Krage, Aven Lim, Camille Zuber, Marion Wehrli. Responsible at jim & jim: Robin Steiner, Bianca Stofer, Carolina Jiménez. Responsible at Pascal Triponez: Pascal Triponez, Philipp Keusen. Responsible at Havas Switzerland Media: Agron Gjini, Johanna Powalla.
