Farner implements performance campaign for winter sports resort Arosa Lenzerheide
Just in time for the start of the season, Arosa Lenzerheide is launching a digital advertising campaign for its online ticket shop. The winter sports resort is relying on Farner’s performance marketing expertise for this campaign.
As a follow-up to the successful 2019 summer campaign, Farner is designing a multi-stage, conversion-focused performance marketing campaign along the entire marketing funnel. The ads with the existing image and video content will be played out via the Facebook and Google advertising networks from November 2019.
Thanks to a dynamic pricing model in the online ticket store, early bookers can benefit from discounted ski and snowboard tickets. Day and multi-day tickets are always at least 6 percent cheaper in the online ticket store than at the points of sale. The earlier the tickets are purchased, the cheaper they are. Online booking also eliminates queuing at the sales points.
