Farner for Arosa Lenzerheide: A comeback in style
Farner is promoting the "Comeback Pack" for the Arosa Lenzerheide winter sports region. The offer is designed to bring people who haven't skied in a long time back to the slopes.
Winter sports connect generations. Whether small or large, young or old: skiing and snowboarding is fun at any age. However, many who would have time again do not dare to return to the boards.
To correct this circumstance and bring back the semesters from forty-five, the winter sports region Arosa Lenzerheide has developed an offer: The Comeback Pack.
The combination of hotel accommodation, ski pass, equipment and ski lessons provides even the most indecisive with at least four reasons to give those rusty joints and dusty ski overalls a second chance and spend a few days in the mountains.
The offer has been publicized since a few days via an online performance campaign, TV and radio spots and posters.
Responsible at Arosa LenzerheideMarion Schmitz (Head of Marketing and Communication Arosa Tourism). Responsible at FarnerFabian Röthlisberger, Nina Wick (Consulting); Melanie Bockhorn, Tjabrina Penazzi, Bruce Roberts, Philipp Skrabal (Creation); Flurina Brändlin, Eva Witschi (Performance Marketing). Responsible at Markenfilm (film production): Michael Gloor, Lukas Wälli (director/cinematographer); Bela Adami (editor); Spacetrain (music / SFX). Responsible at Tonstudios Z (radio spots): Renzo D'Alberto.
