Farner celebrates 25 years of hybrid technology from Honda
To celebrate the 25th anniversary of hybrid technology, Honda Switzerland has commissioned the Farner agency to develop and implement a global creative campaign.
As part of the anniversary, the car manufacturer is focusing on its achievements in the field of hybrid technology with a campaign. To this end, Farner has developed an advertising concept that invites the Swiss population to celebrate the silver wedding anniversary of the electric and gasoline engines - a union that Honda once sealed - with great pomp and circumstance. In particular, the campaign aims to emphasize the advantage of the combination of combustion engine and electric motor: the high fuel efficiency of the vehicles without sacrificing performance.
Two-stage media strategy
In a first step, the campaign is aimed at existing Honda customers. They are personally invited to attend the anniversary event at a Honda dealership. The next step in the campaign is to activate potential and former customers. Digital content, nationwide radio spots and a strong presence on social networks will be used for this.
Immersive experience at the open day
The campaign will culminate in open days at more than 25 Honda dealerships in French-speaking Switzerland, German-speaking Switzerland and Ticino. At these events, guests will be able to immerse themselves in an immersive festive atmosphere and get to know the hybrid technology interactively.
