Farner Consulting creates international Formula E campaign for Julius Baer
For the new Julius Baer campaign, Jérôme D'Ambrosio, top driver and current Formula E championship leader, was transported into the future. An elaborate make-up made him age by 40 years. In the campaign film, he looks back in an interview situation to the pioneering beginnings of Formula E (i.e. to today) and recalls the pioneering spirit and innovative power of the first all-electric racing series.
Julius Baer has supported Formula E as a global founding partner since the very first race in 2014. The film featuring Jérôme D'Ambrosio transported into the future is the centerpiece of the international sponsorship campaign created by Farner for the bank. It is currently running in China with a focus on the Hong Kong E-Prix, then around the races in Monaco and Berlin, and this summer in Switzerland, in the course of the Julius Baer Swiss E-Prix in Bern.
The campaign is based on the fundamental idea "How we invest today is how we live tomorrow" and illustrates the overarching importance of Formula E as a test lab for future technologies and a stage for sustainable mobility. Julius Baer wants to illustrate how visionary thinking and sustainable investments can positively shape our future lives and the pioneering work that Formula E, which it sponsors, is doing in this regard.
In addition to the campaign film, Farner developed an extensive creative and editorial content inventory for Julius Baer, which was distributed internationally on a wide range of online and offline channels and posted on the digital hub on the bank's website "Window2TheFuture" is brought together. The content development has been done in close cooperation with Julius Baer's editorial team.
Responsible at Julius Baer: Larissa Alghisi-Rubner, Jan Vonder Mühll, Marco Parroni, Olivier Berger, Olivier Stähli, Andreas Thomann, Sylvie Müller, Corinne Bresch, Alexander Tysl, Antje Hembd. Responsible at Farner: Philipp Skrabal, Daniel Jörg, Fabian Röthlisberger, Jonas Brändli, Christoph Emch, Flavio Meroni, Martin Fuchs, Ceng Dirlik, Anna Jakrlin, Remo Gerisch, Melanie Bockhorn, Marco Böni, Nadine Ticozzelli, Toby Felder, Manuel Bächler, Marco Cavalli, Roland Szabó, Senada Kadic, Dimitry Parisi. Responsible at Stories: Humbi Entress (Director), Yves Bollag (Executive Producer), Nicole Spring (Producer), Ralph Bätschmann (DOP), Valter Casotto (SFX Make-up), Markus Graf, Andreas Alesik (CGI), Christoph Menzi (Editor), Berni Greiner (Grading), UKO - Die Audiosuite (Voice Recording), Hitmill (Sound), Stefan Bucher (Compositing).
