Family shows new faces for Watson campaign
The Uster-based agency Family is launching the second phase of its «Take a Stand. Read Watson.» campaign with new faces.
The campaign of Family and Watson was launched in spring 2021 (Werbewoche.ch reported). In the meantime, "Show attitude. Read Watson." has received 13 awards.
Now the campaign is going into the second round. Four new characters are to give the out-of-home and digital-out-of-home subjects a fresh look.
The campaign has been on display in nine major Swiss cities since March 7 and is also being used online, on TV and in cinemas.
