Family invests in fractions for Splint Invest
Family shows Splint Invest how to diversify its portfolio step by step.
Alternative investments are booming - but access is often exclusive, expensive or reserved for professional investors. Splint Invest breaks this system with fractional investing and makes it possible to invest small amounts in selected tangible assets such as art, whisky, luxury watches and other rare collectibles. To make this principle visible, FAMILY has developed a campaign that takes the heart of the product literally: investing in fractions.
The subjects show iconic objects as fragments in combination with the headline "Buy a piece of cult". This makes it clear at a glance what it's all about: the opportunity to participate in coveted assets piece by piece - checked according to Swiss standards and conveniently via the app.
The whole thing works without financial jargon, without intimidating vocabulary - instead with a visual concept that makes a complex mechanism understandable.
"Financial communication often comes across as elitist, off-putting and unsexy. We wanted to convey the opposite: less arrogance, more comprehensibility," says Tobias Peters, Senior Copywriter at Family.
Using OOH, DOOH, display, instream and CTV ads, the campaign creates visibility for Splint Invest among the general public and positions the company as a modern, accessible alternative in the investment market - without an elitist tone, but with a clear, inviting attitude.
Responsible at Splint Invest: Aurelio Perucca (Managing Director), Vas Musca (Head of Marketing), Raya Jmean (Head of Brand and Communication);
Responsible for Family: Tobias Peters, Philip Meier, Severin Binkert (creation), Jan Walser, Johnny Grubenmann, Florian Weitzel (creative direction), Sascha Djabbari, Marc Becher (consulting), Mareike Hofer (media), Claudia Catrambone, Svenja Hässig (overall responsibility)
