San family comes to television
For 14 years, Similasan has been ranked in the «Most Trusted Brand» category for natural remedies and homeopathy in the Reader’s Digest survey. The animated films featuring the San family, developed by Karling, have successfully conveyed this message on Passengertv—so successfully, in fact, that the Sans are now appearing on television.
Similasan offers gentle, side-effect-free solutions for the most common everyday complaints. That's exactly what the company wanted to communicate at the beginning of 2016 - with an annual presence on the screens of Passengertv, which reaches around one million passengers every day. The challenge: How to advertise permanently without getting on commuters' nerves after a few weeks? And how can several films be realized cheaply for an entire year?
Karling has chosen a series of short animated films. At the center is the San family with its seven people and three pets. Each clip allows insights into their everyday family life. Many things go wrong, but luckily there's Similasan.
https://www.youtube.com/watch?v=UylwnOxQkYA
Due to its success, the series is now being continued and supplemented with additional films. New spots set to music are also being used on TV. The San family can now also be seen on 14 TV stations. Karling developed the concept, the characters and the individual stories. Benjamin Morard and his team created all the illustrations and animations. The soundtrack for the spots was provided by Hastings Zurich.
