Fair offer: Comet positions EWB as the "Internetten".
After winning the competitive pitch, Komet is now handling the advertising for Energie Wasser Bern’s (EWB) website. The first campaign has now been launched.
EWB not only offers the people of Berne fibre-optic Internet at fair subscription prices, but also free additional services for new subscribers - from WLAN routers to free months.
Accordingly, Komet is positioning EWB as the service leader among local internet providers. And with a campaign that consistently uses the neologism "internett" and proves this claim with every poster design, every social media ad and every promotion.
While the posters advertise the various free additional services in five text variations, promotions and online communication surprise with an internal implementation idea: the attitude behind the campaign is immediately exemplified, passers-by on the street as well as Instagram and Facebook users in front of the screen are unexpectedly given internal compliments and offers.
Throughout the year, the campaign will be run or played out quarter by quarter, household by household, in parallel with the expansion of the EWB fiber optic network.
Responsible at Energie Wasser Bern: Bruno Spring (Project Manager Online Marketing), Lukas Zellweger (Product Manager Telecom). Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD), Andrea Zaugg (Creation), Daniel Müller, Luca Ferrari (Text), Corinne Hert (Head of Consulting), Claudia Shatri (Consulting), Merlin Wälti (Programming)- Online film production: Allmenfilms.
