Eyeloveyou is new lead agency for the Museum der Kulturen Basel
Eyeloveyou is the lead agency for the Museum der Kulturen Basel (MKB) in all areas of communication: in addition to the measures for the anniversary year, the Basel agency is also responsible for exhibition communication.
As one of the most important ethnographic museums in Europe, the traditional MKB houses a collection of more than 300,000 objects. With its permanent and special exhibitions, the MKB has made a name for itself as a modern museum: the extensive collection is intended to encourage visitors to engage in intercultural dialog and to gain new perspectives.
The partnership between the advertising agency and the museum is already bearing its first creative fruit. The MKB's freshly revamped brand identity has been on display as part of a newly designed image campaign since the start of the anniversary year 2018. This vividly stages the existing claim "Seeing the world with different eyes": with selected objects that the viewer comes face to face with.
Anniversary year and exhibition communication
The communication is now based on an overall visual concept that depicts the historical and intercultural dialog of the MKB using superimposed layers. Both the measures for the anniversary year and the exhibition communication and publication were designed on this basis.
Responsible at the Museum der Kulturen Basel: Susanne Wirz (Marketing)
Responsible at eyeloveyou: Christoph Merkt (conception, creation), Rafael Dietschy (conception, creation), Simon Rüegg (graphics), Oliver Kirschbaum (consulting), mustera (lithography)
