Exxtra for mountain aid on the trail of the muleteers in the Rhine Forest
Exxtra has created a winter mailing for Swiss Mountain Aid.
Everyday life in the mountain region is hard and full of privation. That is why Swiss Mountain Aid supports projects that make life easier for the mountain population. Like the project of the Baschung family from the Nufenen in Graubünden, which is presented in the current donation mailing. The mountain farming family has gradually renovated its 300-year-old mule trackers' house and furnished homely guest rooms. When capable families are unable to realize urgent investments on their own despite the greatest commitment and perseverance, Swiss Mountain Aid provides the crucial remaining financing. In order to be able to do this in the future, the foundation is dependent on the help of donors. As a small thank-you gift, the mailing includes a panoramic map with winter excursion tips for the high-altitude region as well as a lovingly illustrated mountain winter memory game. www.berghilfe.ch
Responsible at Swiss Mountain Aid: Ivo Torelli (Fundraising and Communications). Responsible at Exxtra (Member of Y&R Group Switzerland): Christoph Hänsli (AD), Julia Brandstätter (text), Lukas von Wartburg (consulting), Yannick Andrea (photography), Arne Rohweder (panoramic map), Katharina Nüesch (text).
