EVZ Olé: Siegfried & Roi for Zuger Kantonalbank
Just in time for the start of the 2025 hockey playoffs, Zuger Kantonalbank and Siegfried & Roi kicked off the season’s most intense phase with a campaign. And they didn’t go the route of a run-of-the-mill hockey sponsorship campaign.
In order to promote its commitment as a long-standing general sponsor of the EVZ - and thus also for tens of thousands of people who support the teams with love and passion - new paths were taken instead of developing another classic sponsorship campaign. As enthusiastic rap and house fans, the Siegfried & Roi team opted for branded entertainment.
The hip-hop track "EVZ Olé" was produced together with Zug rapper "Freshe" and Zurich singer Débikatesse. Neither of them can be seen in the official music video or the various arena versions. However, they lend their voices to the more than 20 fans, local institutions, Zuger-Kantonalbank employees and EVZ icons involved, who gave their all in front of the camera.
Several cut versions on all social media platforms and various motifs with selected protagonists were used to advertise the campaign and successfully generate traffic on the relevant social media platforms. Landing page generated. The song is available on Spotify and all relevant streaming portals.
Responsible at Zuger Kantonalbank: Janine Margiotta (Communications/Sponsoring Consultant), Julia Dillier (Communications/Sponsoring Consultant), Tobias Fries (Head of Communications). Responsible at Siegfried & Roi: Milan Pavic (Creative Direction), Moritz Solleder (Strategy, Consulting), Nastasia Pavic (Art Direction), Florian Krauth (Graphics). Production: UKO - The Audio Suite (Song Production), Luca Starace (DOP).
