Many people in Switzerland are now familiar with the term "bilaterals" - but only very few know what the agreements are really about. The umbrella organization of the Swiss MEM industries has taken up the cause of filling the "meaningful" empty phrase with content.Success with infotainmentThe latest promotion consists of the "Bilateral Jass Card Set", which contains one deck of German and one deck of French Jass cards as well as a "Game Guide for Success with the Bilateral Agreements". The motto is that if you know the rules of the game, you can use them to your advantage, both at Jass and with the bilateral agreements. "The Jass cards symbolize Switzerland's interconnectedness with Europe in a playful way. After all, the Swiss national game is fundamentally European," says Adrian Schaffner, head of the mandate and Evoq partner, and the creative implementations of this kind are based on the communication concept developed by evoq. The corresponding online and offline measures are aimed primarily at the more than 1000 member companies of Swissmem.evoq's mandate for the Swissmem campaign "I am a Bilateralist" takes place as part of a major political campaign by Swiss business associations. "This type of campaigning is sustainable because it is designed for the long term and is effective with the target group," explains Schaffner.

Many people in Switzerland are now familiar with the term "bilaterals" - but only very few know what the agreements are really about. The umbrella organization of the Swiss MEM industries has taken up the cause of filling the "meaningful" empty phrase with content.

Success with infotainment

The latest promotion consists of the "Bilateral Jass Card Set", which contains one deck each of German and French Jass cards, as well as a "Game Guide for Success with the Bilateral Treaties". The motto is that whoever knows the rules of the game can use them to their advantage, both in jass and bilaterals. "The Jass cards symbolize in a playful way the interconnectedness of Switzerland with Europe. After all, the Swiss national game is basically quintessentially European," says head of mandate and Evoq partner Adrian Schaffner.

Creative implementations of this kind are based on the communication concept developed by Evoq. Corresponding online and offline measures are aimed primarily at Swissmem's more than 1,000 member companies.

Evoq's mandate for Swissmem's "I am a bilateral" campaign takes place within the context of a major political campaign by Swiss business associations. "This type of campaigning is sustainable because it is designed for the long term and takes place effectively with the target group," Schaffner discusses.