Evolve produces "Stay Home" socks for charity

With socks, an awareness trailer, and a website, Evolve is calling for action. The initiative aims to support the organization «Doctors Without Borders.».

Socken

The Corona crisis is presenting many companies around the world with enormous challenges. Sales are collapsing, orders are being put on hold or cancelled altogether. In search of a way to help, and to make good use of their own freed-up resources, the Zurich-based agency Evolve teamed up with filmmaker Le Josy to launch "Better Stay Home." The project builds on the omnipresent message that we all know very well by now: Please stay home if at all possible.

In the campaign trailer, a lady out of context stands in the middle of a deserted Zurich city center and performs an opera. With a wink, the campaign ambassador points out that there are certain things that are better done within one's own four walls anyway.

A sock serves as a vehicle for spreading the message, supporting local small businesses and raising money for a good cause. Produced in Switzerland, the accessory is more important than ever in the age of the home office and is also an excellent vehicle for spreading the message.

The socks in the typographical Stayhome design can be printed on the specially created Website can be purchased. 100% of the proceeds will go to the Swiss aid organization "Doctors Without Borders".

Socken

Responsible agency: Evolve Advertising. Videographer: Le Josy. PhotosParinya "Bon" Wongwannawat. Main role: Ruth Schwegler. Socks: Tanner socks. Supported by: Heller Printing (printed matter); Art Box (packaging).

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