Escalator ePanels as "runway" for Swiss
Swiss was the first company to book APG|SGA’s new Escalator ePanels at Zurich Central Station. Publicis is delivering the campaign with the appropriate concept.
For a total of 64 new advertising spaces along five heavily frequented escalators, Publicis developed a concept that provided a welcome splash of color in the cold and gray January weather. Not only were the special offers for travel destinations all over the world advertised, but above all the pleasantly warm temperatures at the respective destination. The result was a stark contrast, both visually and in terms of content, to the gray Swiss winter weather, which inevitably awakened a wanderlust in thousands of commuters every morning and evening.
