First catalog with new look: Livique revives new brand with more lifestyle and personalization
Last fall, after more than a year of preparation, the rebranding became a reality, and Toptip became Livique. A major launch campaign followed hot on its heels. Now, Livique’s regular agency, Ammarkt, has also designed the first major catalog featuring the new look.
The name of Livique, composed of the words "Living" and "unique" does not come by chance. The individual lifestyle is absolutely at the center of all efforts at Livique. From the design of the product range to communication, the thought of the wishes of Livique customers is at the center.
No one knows Livique customers better than the home advisors in the stores. The insights gained from thousands of conversations with customers have flowed into the content and form of the new catalog. For the first time, the home advisors even have their own say in it and tell how they help customers make their home dreams come true. Inspiration is and remains an important aspect. That's why the number of pages in the catalog showing living ideas has been greatly increased.
Personalization, which plays an increasingly important role at Livique, also received more space. The furniture and personalization options are shown in detail. "This catalog shows in every detail and on every page what the idea behind Livique is and where we want to go with our company," says Livique CEO Oliver Roth, "and it's an excellent tool to continue the momentum we feel since the re-branding."
Responsible at Livique: Oliver Roth (CEO/Head of Division Livique), Antonis Lambrinoudakis (Head of Marketing and Procurement), Fatima Gmati (Head of Advertising). Responsible at Ammarkt: Maurizio Galassi (CD), Sandro Tissi (AD), Tim Lindauer, Jenny Hitz (graphics), Benji Vegezzi, Aron Herz (text), Wanda Fründer, Alain Filli, Alessia Ferrari, Fabian Welz (DTP), Patrizia Galassi-Mazzucchelli (BGL), Fabienne Hutter, Carmen Fraefel (consulting). Photography People: Yves Bachmann @Visualeyes International, Visualeyes (Production), Karin Frey (Styling). Photography facility: Eugen Leu / Patrick Rohner / Juliette Chrétien Sabrina Zschenderlein, Karin Frey, Andri Müller (Styling).
