Erdmannpeisker sends greetings from the Swiss salt works
The Biel agency Erdmannpeisker has launched a marketing offensive for the new "Salina Helvetica" world of experience at the Swiss salt works.
Salina Helvetica is the new adventure world of the Swiss salt works in Riburg and Schweizerhalle near Basel. For a year now, visitors have been able to experience how salt is extracted, processed and stored in Switzerland - but awareness of the entertainment on offer is still low.
Erdmannpeisker should now change this with an intensified marketing offensive. The agency designed and implemented an awareness spot for this purpose. A huge mountain of salt in the middle of Basel's market square caused a stir on social media, YouTube and regional news portals. The deceptively real video, filmed as if by chance, ends with a tongue-in-cheek call-to-action: "Greetings from the salt pans! We look forward to your visit".
The spot is the prelude to a multi-stage online campaign. In the reminder phase, targeted advertising material focuses on the highlights of Salina Helvetica and directly invites people to book a tour.
Responsible at Schweizer Salinen: Oliver Berger (GFE Tourism, Location Manager SH), Caroline Duparc (Co-Head Marketing), Mona Heiniger (Marketing Manager), Mélanie Bühler (Marketing Manager). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Selina Helbling (Consulting), Christina Weisser/Laura Fässler (Art Direction), Luc Billaud (Camera), Julien Joliat, Aerostudio (CGI), Attackera (Media).
