Erdmannpeisker turns the Advent lottery practitioner into a Christmas fairy
In 2024, Swisslos’s Advent raffle will enter its fourth year: The campaign for the integrated Advent calendar, developed by Erdmannpeisker, is designed to spread Christmas cheer—featuring a fairy who «eases the strain on the marketing budget.».
Erdmannpeisker provided insights into Swisslos' "lucky printing press" for the launch of the Advent lottery ticket in 2021 (Markt-kom.com reported). As an extension of the campaign, the focus in 2024 is increasingly on the Advent lottery's social media channels. The fairy has been adapted to these fast-moving media channels. Under the motto "The whole budget is in the prize", a somewhat "cheaper" representative now provides Christmas flair instead of the familiar fairy godmother from the TV commercial.
The content series was conceived and realized by Erdmannpeisker in collaboration with the actor Jan van Ditzenhujisen. The series, consisting of short clips, will run on Instagram, YouTube and Facebook until January. With their playful approach, the measures are intended to make the Advent lottery seem even more approachable and offer an entertaining and target group-oriented approach to the Advent lottery.
Responsible at Swisslos Intercantonal National Lottery: Anouk Grünert (Head of Product Management Lots), Dogukan Gül (Product Management Lots). Responsible for Erdmannpeisker: Gabriel Peisker (creative direction), Jan van Ditzhuijzen (content creation/actor), Luc Billaud (camera/post-production), Selina Helbling (consultant).
