Erdmannpeisker creates new appearance for Swiss hiking trails
Erdmannpeisker has refreshed and modernized the image of the umbrella organization for Swiss hiking trails.
Who hasn't seen them, the little yellow signs that point us in the right direction on our hikes. And that on a well-maintained Swiss hiking trail network covering 65,000 kilometers. Swiss Hiking Trails, the umbrella organization of the cantonal hiking trail organizations in Switzerland and Liechtenstein, is partly responsible for this.
In 2018, it was time to revamp the umbrella organization's image. Erdmannpeisker came out on top in a pitch and developed a new, modern look that reflects the passion for hiking. And directly from the brand. The logo - the signpost, quite simply the symbol of the Swiss hiking trails - was given a contemporary and pragmatic look, making the association and its 26 members recognizable as a single entity.
Based on the new corporate design, various brochures, the annual report, business stationery, advertisements and other analogue and digital communication measures have been implemented for the umbrella organization as well as the various specialist organizations.
Responsible at Schweizer Wanderwege: Michael Roschi (Managing Director of SWW), Andrea Gysi (Head of Marketing & Communications), Patricia Cornali (Head of Association Communications). Responsible at Erdmannpeisker: Gabriel Peisker (CD) Jenny Ziöjen and Julia Bazzini (AD) Selina Helbling and Rainer Neusius (consulting).
