Erdmannpeisker for Swisslos: When unexpected luck strikes
To promote the launch of new scratch-off tickets, Erdmannpeisker has expanded Swisslos’s branding campaign with three fresh, slightly over-the-top commercials.
In the modular spots, a wide variety of characters reveal why they like playing scratch cards. The whimsical and funny productions introduce viewers to the colorful world of scratch cards, are intended to convey scratching fun, and implicitly demonstrate the variety of scratch card products.
A clear visual bracket connects the different stories and should ensure quick recognition over the years. The eye-catching scratch entry serves as an intro, and after the variable middle section, the go animation together with the claim "Pack deine Chance" provides a clear and activating call-to-action.
The spots are supplemented with radio spots, POS communication and DOOH.
Responsible for Swisslos Intercantonal National Lottery: Markus Fischer (Head of Marketing & Distribution), Anouk Grünert (Head of Product Management Lots), Pascal Niederberger, Daniela Zwick, Fabia Leu (Product Management Lots). Responsible at Erdmannpeisker:Gabriel Peisker (Creative Direction) Christina Weisser, Jenny Ziörjen (Art Direction), Selina Helbling (Consulting), Markenfilm Schweiz, Florian Studer (Executive Producer), Micky Suelzer (Director), Olaf Gardeler (Post-Production Markenfilm), Jingle Jungle (Sound Studio), Tobias Gromatzki (Photos), Zipmedia (Media Planning).
