Erdmannpeisker for Emmi: Light spot for light butter
To promote a new lactose-free butter from Emmi's Good Day line, Erdmannpeisker is launching a commercial designed to highlight the butter's light texture and ease of use.
In October, the awareness campaign for Emmi Good Day lactose-free milk entered its second round. The core message of the commercial: The right gut feeling is important for a carefree and energetic day.
The Emmi Good Day range is now being supplemented with a lactose-free butter. The product innovation is a whipped and light butter with rapeseed oil, which is also perfectly spreadable when chilled. Erdmannpeisker has now staged this USP and implemented it to match the main commercial. In this way, the butter becomes a free rider in the best sense of the word and should benefit from the attention and media pressure surrounding Brand Good Day, even with a small marketing budget.
Responsible at Emmi Switzerland (Marketing): Oliver Müller (Brand Management Lead Fresh), Amir Maslic (Senior Brand Manager), Fabienne Schütz (Brand Manager). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Selina Helbling (Consulting), Christina Weisser, Laura Fässler (Art Direction), Shining Film (Film Production), Jyri Pasanen (Director), Caroline Braun (Producer), Gabi Benz (Line Producer), Cyril Gfeller (Motion Design), Lukas Kärcher (Postproduction Coordinator).
