Erdmannpeisker: Double Zero for Emmi Energy Milk
In January 2024, Emmi will expand its Energy Milk product line with «Double Zero,» a high-protein milk drink free of granulated sugar and sweeteners. Erdmannpeisker is supporting the launch with a campaign.
To mark the launch of Emmi Energy Milk High Protein Double Zero, Erdmannpeisker's "Yummy Power" TV spot for Emmi's Energy Milk is now in its third year and is being supplemented with an additional tag-on and a fruit explosion. The established milk splash is intended to ensure maximum recognition and welcomes the two new products to the Emmi Energy Milk family.
The TV commercial is complemented by an online campaign and social media advertising material.
Responsible at Emmi Switzerland: Oliver Müller (Lead Brand Management Fresh), Luisa Odermatt (Senior Brand Manager), Lisa Schmid (Brand Management). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Selina Helbling (consulting), Christina Weisser, Jenny Ziörjen (art direction), Cyril Gfeller (motion design), Markenfilm Schweiz (TV spot).
