Equipe promotes the "strongest" mobile subscriptions in Switzerland
The Equipe agency created a campaign for the telecommunications provider Quickline to promote the new mobile subscriptions.
The Swiss telecommunications provider Quickline offers its customers new mobile subscriptions - tailored to their specific needs. Under the motto "Strong mobile subscriptions for your everyday life", the Equipe agency launches a broad 360-degree campaign. At the heart of the campaign are three visuals - photographed by Jonathan Heyer - showing people in their typical everyday lives making phone calls and surfing the web. Among them is one of Switzerland's strongest men: swinger and Quickline brand ambassador Christian Stucki.
The visuals can be seen on posters, traffic boards, flyers, at the POS, and on digital advertising media. Entertaining GIFs were created for communication on social media - and a spot is running on the radio throughout Switzerland to promote the new mobile subscriptions.
The most important part of the campaign is the direct mailings for existing customers. Here, after extensive market research, physical and digital mailings were created for different target groups - segmented by age and usage behavior. They are sent to over 130,000 people in Switzerland. So that everyone gets exactly the mobile subscription they really need.
