Epic shows the seriousness of life for SolidaVita
On behalf of the direct insurer SolidaVita, the Berlin-based agency Epic is encouraging the public to consider life insurance. After all, it can quickly be too late to do so.
SolidaVita is the life insurance division of Solida Versicherungen, which in turn is a subsidiary of the two health insurance companies Helsana and Concordia. Epic's current campaign personifies the "seriousness of life." In two TV spots, "Ernst" fatefully holds everyday situations in his hand and arbitrarily controls them with his remote control. The message is that you shouldn't wait for the serious side of life.
Online campaign for online insurers
The two moving films have been running throughout Switzerland since September 2020. The campaign is complemented by Google display, retargeting and social ads.
Idea, concept and implementation: Epic Berlin. Production: Zauberberg Productions. Director: Tobias Perse. Playout and performance strategy: Jung von Matt/Impact.
