"Engineered with soul": Exxtra sets the scene for Audi's new A5 model
For the launch of the Audi A5 models, the Exxtra agency created a campaign that focuses on the passion of driving.
Among car fans, there is a hype about new releases that the general public only knows from cell phone models of a certain brand. The fact that Audi has launched four A5 models - the Sportback, Cabriolet, Coupé and S5 - had to be communicated accordingly.
To this end, Exxtra, a member of the Y&R Group Switzerland, has created various key visuals that specifically address the passion that "aficionados" feel in connection with vehicles, while at the same time showcasing the models' beauty of form. The passion aspect is supported by the campaign claim "Engineered with soul". The print campaign was accompanied by digital measures and activities at retail level.
Responsible at Audi: Livio Piatti (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication Audi), Franziska Schmidt (Digital Manager Audi), Andri Allemann (Project Manager Trade Marketing Audi), Liliane Bernet (Project Manager Trade Marketing Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (Chief Creative Officer), Susan Baumgartner, Sarah Herzog (Project Management), Linda Solanki (Text), Stephanie Assfalg, Andrei Vid (AD). Media: Mediacom, Swiss Online Publishing.
