SwissEnergy advertises what many are silently thinking
Franz&René developed a campaign for EnergieSchweiz that addresses common misconceptions about solar energy.
The aim of the campaign is to positively influence the perception of solar energy by communicating up-to-date know-how in this field. To this end, the agency is relying on an eye-catching poster and e-panel campaign in the major cities of German-speaking Switzerland, French-speaking Switzerland and Ticino. A digital campaign completes the on-site actions.
Widespread prejudices are posted on numerous windows - and immediately refuted, depending on whether the blinds or shutters are open or closed. A vivid symbol that it is time to open up to solar energy.
Read more about the campaign in the next issue of Werbewoche.
SwissEnergy and Swissolar: Chantal Purro (Head of Communication SwissEnergy), Joëlle Fahrni (Specialist Renewable Energies SwissEnergy), David Stickelberger (Managing Director Swissolar), Jasmin Helbling (Events, Partnerships, Website Swissolar). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Chiara D'Arpa (Account Executive), Yoann Cosson (Creative Direction), Gaëlle Valentini (AD Digital), Gianluca Terzini (Graphic Designer), Sven Jungo (Graphic Designer and Production). Photos: Visualeyes International (production), Marie-Christine Gerber (photos), Frame Eleven (animations).
